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consumer pull

Portuguese translation: demanda do consumidor


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:consumer pull
Portuguese translation:demanda do consumidor
Entered by: Antonio Carlos Plais do Couto
Options:
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17:10 Dec 16, 2007
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: consumer pull
Until roughly 1980, national manufacturers of CPG products generally were more powerful and influential than the supermarkets, drugstores, and mass merchandisers that carried the manufacturers’ brands. The reason was twofold. First, manufacturers were able to create consumer pull by virtue of heavy network television advertising, thus effectively requiring retailers to handle their brands whether retailers wanted to or not
Teresa Felix de Sousa
Local time: 13:58
demanda do consumidor
Explanation:
consumer pull, ou demanda do consumidor, significa que o consumidor pressiona o canal de distribuição
Selected response from:

Antonio Carlos Plais do Couto
Brazil
Local time: 13:58
Grading comment
Muito grata
T.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +3pressão do consumidorFreitas e Silva
5 +1demanda do consumidor
Antonio Carlos Plais do Couto


  

Answers


6 mins   confidence: Answerer confidence 5/5 peer agreement (net): +3
pressão do consumidor


Explanation:
Também podia ser procura do consumidor, mas p+arece-me melhor pressão


Freitas e Silva
Portugal
Local time: 17:58
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 95

Peer comments on this answer (and responses from the answerer)
agree  rhandler
19 mins
  -> Obrigado, Ralph

agree  Gina Teixeira
1 hr
  -> Obrigado, Gina

agree  Nuno Machado
6 hrs
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
demanda do consumidor


Explanation:
consumer pull, ou demanda do consumidor, significa que o consumidor pressiona o canal de distribuição


    Reference: http://www.eumed.net/cursecon/libreria/2004/lgs-ens/9.htm
Antonio Carlos Plais do Couto
Brazil
Local time: 13:58
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 20
Grading comment
Muito grata
T.

Peer comments on this answer (and responses from the answerer)
agree  Humberto Ribas
19 hrs
Login to enter a peer comment (or grade)




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Changes made by editors
Dec 16, 2007 - Changes made by Antonio Carlos Plais do Couto:
Edited KOG entryTeresa Felix de Sousa's old entry - "consumer pull" => "demanda do consumidor"


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