| English term or phrase: backward tug | Through this combination of sales influence, advertising, and, perhaps especially, promotions in the form of allowances and other deals, manufacturers “push” channel members to increase their inventories of the manufacturer’s brand versus competitive brands. Pull, on the other hand, entails a backward tug, again speaking metaphorically, from consumers to retailers.
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retrocesso? movimento contrário dos consumidores para os varejistas? |
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The translation workplace 
peer agreement (net): +3
