| English term or phrase: apples and oranges situation | | Some companies (e.g., Procter & Gamble [P&G] and Unilever) have long accounted for promotion expenditures in the way proposed by these new accounting regulations, but most firms did not, which thus created an apples and oranges situation when comparing top-line revenue figures. FASB’s regulations were designed to create an apples-versus-apples environment by placing all firms on equal footing in how they account for price-oriented sales promotions. |
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