KudoZ home » English to Portuguese » Advertising / Public Relations

bridge buying

Portuguese translation: compra de ligação/compra tipo ponte/compra-ponte

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	bridge buying
Portuguese translation:	compra de ligação/compra tipo ponte/compra-ponte
Entered by:	Teresa Felix de Sousa

Options:
- Contribute to this entry
- Include in personal glossary

22:08 Dec 24, 2007

English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: bridge buying

Retailers often purchase enough products on one deal to carry them over until the manufacturer’s next regularly scheduled deal. This is the practice of forward buying, which, for obvious reasons, is also called bridge buying—the amount of inventory purchased during one deal period bridges all the way to the next deal period.

Teresa Felix de Sousa KudoZ activity Questions: 7784 (12 open) (1 without valid answers) (32 closed without grading) Answers: 892
Local time: 13:58

compra de ligação/compra tipo ponte/compra-ponte

Explanation:
Minhas sugestões.
Compra de ligação = pois, como o texto diz, a quantidade de produtos comprados numa só negociação preenche as necessidades do período até a próxima compra.

compra-ponte ou tipo ponte = é como eu traduziria, pois a explicação completa vem em seguida.