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07:56 Feb 23, 2009
English to Portuguese translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:house ads
Definition from AdGlossary: A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.
For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
Definition from own experience or research: Pela própria definição apresentada acima, é um banner do próprio website, usado para preencher espaços não comercializados para anunciantes.
Banner autopromocional de serviços disponíveis no website da Freguesia de Oliveira.... - jf oliveira
Se 15% da publicidade emitida por um site é paga, significa que 85% é autopromocional (ou algo do género). Logo, como é que pode haver saturação, com tão pouca publicidade paga?! Apesar de terem pouca publicidade paga, os sites gostam de cobrar muito pelos novos formatos. - e-market
Osil Tissot Brazil Local time: 21:56 Native speaker of: Portuguese PRO pts in category: 4
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