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08:58 Jan 26, 2010
English to Portuguese translations [PRO] Bus/Financial - Advertising / Public Relations Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase:behavioral targeting
Definition from Sprythink Inc.: A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.
Example sentence(s):
Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
Definition: Objetivo comportamental - utilização de informação recolhida de análises de comportamento de indivíduos na Web, tais como que páginas visitam ou que buscas efetuam, como base da seleção de anúncios a mostrar a esses indivíduos.
I feel that as soon as one translates this En to En the equivalent translation in Portuguese becomes more obvious, that is: o consumidor como alvo; (como alvo (nos estudos do seu comportamento, conduta etc.
One has only to think of advertising systems put in place in the media by major sport corporations, beverages, car manufacturers and so on that the public, the consumer is always the alvo and for that reason I would translate this along these lines.
For various articles on this I suggest opening Google and typing: ''O consumidor como alvo''.
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Translations offered
36 mins confidence: peer agreement (net): +2
objetivo comportamental
Definition from own experience or research: Objetivo comportamental - utilização de informação recolhida de análises de comportamento de indivíduos na Web, tais como que páginas visitam ou que buscas efetuam, como base da seleção de anúncios a mostrar a esses indivíduos.
Example sentence(s):
[...] Antes, a eficácia da publicidade podia ser basicamente interpretada através da relação com dois tipos de objectivos publicitários: o objectivo cognitivo (que é o que nós queremos que o público-alvo pense, sinta, acredite ou deseje depois de ter recebido a mensagem publicitária) e o objectivo comportamental (que
é o que nós queremos que o público-alvo faça, ou influencie a fazer). [...] - Publicidade a causas sociais ou um olhar
Joao Albuquerque Portugal Local time: 17:59 Native speaker of: Portuguese PRO pts in category: 4
1 hr confidence:
segmentação comportamental
Definition from Wikipedia: A segmentação comportamental é uma técnica usada pelos editores on-line e os anunciantes para aumentar a eficácia de suas campanhas.....
Example sentence(s):
A segmentação comportamental é uma técnica usada por editores online e anunciantes para aumentar a eficácia de suas campanhas. - Wikipedia
Explanation: Definição de nichos comportamentais encontrados no público-alvo.
Maria Ivo Portugal Local time: 17:59 Native speaker of: Portuguese
Definition from IDG: Atualmente, na crista da onda online temos o Behavioral Target, ou em bom português, Target Comportamental. O conceito, na minha opinião, é a publicação de anúncios display (banners) ou textos em veículos de comunicação (portais), através de ferramentas de Ad Server, que permitem selecionar e publicar anúncios relevantes aos usuários, através da análise de dados comportamentais já coletados.
Example sentence(s):
Fico me perguntando se target comportamental, ou "behavior targeting" é realmente uma coisa necessária. - http://thecrivalog.blogspot.com
silvia367325 Local time: 13:59 Native speaker of: Portuguese PRO pts in category: 4
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The translation workplace 
peer agreement (net): +2
