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Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research | | English term or phrase: banner ad | Definition from Avallo Inc. :
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.
Example sentence(s): - Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Crucial Marketing
- Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle. addesigner.com
- Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. HowStuffWorks, Inc.
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| banner | Definition:
Banners são imagens desenvolvidas em formato .jpg ou .gif, ou animações em Java, Shockwave ou Flash, publicadas na internet como forma de propaganda. |
| Selected response from:
  Thais Castanheira
Brazil
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Summary of translations provided | | 5 +3 | banner | |
| Discussion entries: 0 |
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