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Roll Campaigns

Portuguese translation: Anúncios Pre-roll, Mid-roll e Post-roll


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Roll Campaigns
Portuguese translation:Anúncios Pre-roll, Mid-roll e Post-roll
Entered by: Deric Rocha
Options:
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18:05 Oct 13, 2011
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations / Video Commerce / Video Production
English term or phrase: Roll Campaigns
Could someone with any experience in marketing/video commerce/video production language please help me clarify the meaning of this term? You don't necessarily need to provide a translation. An exact definition would be great.

* Type of document / Context:

This term appears alone in a features list of a video commerce platform sales brochure. Some other features in the list surrounding the term include: YouTube Integration, Automated Publishing, A/B testing etc.


* Source and target languages:

en-US > pt-BR


* URL references:

The closest explanation for this term I found was here, but it only explains what is a "pre"-roll campaign:
http://videoproduction.com/articles/what-is-a-pre-roll-campa...


Any definition/suggestion will be greatly appreciated. Thanks in advance.

Best regards,

Deric.
Deric Rocha
Local time: 14:01
anúncio (publicitário)
Explanation:
É a sugestão que dou com base na explicação do link.

No Youtube é comum acontecer isso e, se você olhar na parte de baixo do vídeo, vai ver algo como "Anúncio Patrocinado".
Selected response from:

Fabio Hirata
Local time: 14:01
Grading comment
Obrigado Fabio! Realmente se tratava desse tipo de anúncio. No entanto, descobri que "roll campaigns" engloba três tipos de anúncios em vídeo; que em Português encontrei escritos assim: Anúncios pre-roll, mid-roll e post-roll. Só não encontrei um termo que reunisse esses três conceitos de forma mais resumida. Mas valeu pela ajuda.


2 KudoZ points were awarded for this answer



Summary of answers provided
4 +1anúncio (publicitário)
Fabio Hirata
4produzir campanhas publicitáriassilvia367325


Discussion entries: 1





  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
roll campaigns
anúncio (publicitário)


Explanation:
É a sugestão que dou com base na explicação do link.

No Youtube é comum acontecer isso e, se você olhar na parte de baixo do vídeo, vai ver algo como "Anúncio Patrocinado".

Fabio Hirata
Local time: 14:01
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 2
Grading comment
Obrigado Fabio! Realmente se tratava desse tipo de anúncio. No entanto, descobri que "roll campaigns" engloba três tipos de anúncios em vídeo; que em Português encontrei escritos assim: Anúncios pre-roll, mid-roll e post-roll. Só não encontrei um termo que reunisse esses três conceitos de forma mais resumida. Mas valeu pela ajuda.


Peer comments on this answer (and responses from the answerer)
agree  cristinamarinho
1 day5 hrs
  -> thanks!
Login to enter a peer comment (or grade)

13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
roll campaigns
produzir campanhas publicitárias


Explanation:
Este é um dos sentidos do verbo.

silvia367325
Local time: 14:01
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
Notes to answerer
Asker: Obrigado Silvia! Na verdade confirmei com o cliente, e realmente se tratava do tipo de anúncio do qual falava o link que postei, só que de modo mais abrangente.

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