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Explanation: O consumidor de tênis é fiel à marca. E para conseguir o modelo preferido, ele não se importa em procurar em várias lojas ou mesmo adiar a compra. A única coisa que pode fazê-lo mudar de idéia e de grife é o preço. A relação custo benefício pesa muito na decisão de compra.
THE BATTLE FOR VALUE-ORIENTED SHOPPERS INTENSIFIES ... for value. Source: IRI Consumer
Explanation: Even though I know my colleagues will not take it, I like my invented word, which I wish could become a neologism. We would change the noun "buying" into an adjective. "Aquisitive Compass" would be - I'm bias, of course - a very good neologism to substitute "value-oriented buying". It would be paramount with "aquisitive power". One could even increase their aquisitive power by using an aquisitive compass!
Elizabeth Castaldini Local time: 10:54 Meets criteria Works in field Native speaker of: Portuguese PRO pts in category: 4