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English to Portuguese translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:sexy prices
HOW IKEA DESIGNS ITS SEXY PRICES
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. IKEA, the Swedish retailer of home products, dominates markets in 43 countries, and is poised to conquer North America.
Above all else, one factor accounts for IKEA's success: good quality at a low price.