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top-of-wallet status

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00:24 Jun 20, 2017
English to Portuguese translations [PRO]
Bus/Financial - Finance (general) / cartão de crédito
English term or phrase: top-of-wallet status
CO-OP helps you strike a balance to achieve top-of-wallet status


RECURRING PAYMENTS AND ONLINE BILL PAYMENTS: THE KEY TO BECOMING “TOP OF WALLET”
As consumers consolidate card usage following the global financial crisis, recurring payments (RP) and card-based online bill payments (OBP) have grown in popularity, becoming key indicators of “top of wallet” behavior. For issuers, this means an opportunity to tap into greater spend potential and lower spend attrition rates, both of which correlate highly with RP/OBP activity. Research also shows a high correlation between income level, education and RP/OBP usage, as well as greater acceptance of these payment methods among Generations X and Y. This gives issuers an ideal target for marketing efforts; however, to be successful, such efforts must be carefully timed to the correct stage of the cardholder lifecycle. By making RP and OBP messaging a high priority, remaining aware of the timing and channel of each message, and continuing to evaluate their marketing budgets, issuers can take advantage of this changing landscape and the renewed consumer focus on personal finances.
Lilian Magalhães
Brazil
Local time: 14:06
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Summary of answers provided
3despesas preferenciais / gastos preferenciais
Mario Freitas
3estatuto de (cartão) de primeira escolha
Ana Vozone
Summary of reference entries provided
Conceito de Top of Wallet:
Otavio Banffy

  

Answers


8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
estatuto de (cartão) de primeira escolha


Explanation:
Uma hipótese.

https://www.cbinsight.com/top-wallet-means-something-differe...

Ana Vozone
Local time: 18:06
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 178
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25 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
despesas preferenciais / gastos preferenciais


Explanation:
Sugestão

Mario Freitas
Brazil
Local time: 14:06
Specializes in field
Native speaker of: Native in PortuguesePortuguese, Native in EnglishEnglish
PRO pts in category: 380
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Reference comments


10 hrs
Reference: Conceito de Top of Wallet:

Reference information:
https://www.cbinsight.com/top-wallet-means-something-differe...

Otavio Banffy
Brazil
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
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