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High touch, low touch

Portuguese translation: com/sem contato pessoal (com/sem interação pessoal)


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:High touch, low touch
Portuguese translation:com/sem contato pessoal (com/sem interação pessoal)
Entered by: Salvador Scofano and Gry Midttun
Options:
- Contribute to this entry
- Include in personal glossary

07:05 Jun 8, 2010
English to Portuguese translations [PRO]
Bus/Financial - Investment / Securities / Bolsa de Valores
English term or phrase: High touch, low touch
O contexto é o seguinte:

Trade :
Increase trading plataforms offering.( click and trade and algos, High and Low touch).
Develop algos solutions
Market data Solutions
Speed and Robustness Structure
Co-location
Pos- Trade Services
Monitoring and Connecting:
ReserachSolutions


Obrigada.
Elaine Pepe
Local time: 12:26
com/sem contato pessoal (com/sem interação pessoal)
Explanation:
high touch

Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Contrast with high tech.

high-touch
adj. involving personal, face-to-face attention or service, especially in interactions between a business and a customer. Also as a noun. Subjects: English, Business, Jargon
Selected response from:

Salvador Scofano and Gry Midttun
Norway
Local time: 17:26
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1(comércio) com contato humano ou eletrônico
Marlene Curtis
4com/sem contato pessoal (com/sem interação pessoal)
Salvador Scofano and Gry Midttun


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
high touch, low touch
com/sem contato pessoal (com/sem interação pessoal)


Explanation:
high touch

Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Contrast with high tech.

high-touch
adj. involving personal, face-to-face attention or service, especially in interactions between a business and a customer. Also as a noun. Subjects: English, Business, Jargon

Salvador Scofano and Gry Midttun
Norway
Local time: 17:26
Works in field
Native speaker of: Native in NorwegianNorwegian, Native in PortuguesePortuguese
PRO pts in category: 24
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
high touch, low touch
(comércio) com contato humano ou eletrônico


Explanation:
Mkt Relacionamento - Dissertação Prof. Marino - [ Translate this page ]
High tech representa a tecnologia, High touch representa o contato humano. ..... Segundo Low e Kaluf (2003, p.102) “Alianças e redes entre empresas são tão antigas ...... A forma preferida de interação da empresa é o contato direto e pessoal. ...... O comércio eletrônico como instrumento no processo de marketing de ...
www.scribd.com › School Work › Essays & Theses

Marlene Curtis
United States
Local time: 11:26
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 47

Peer comments on this answer (and responses from the answerer)
agree  cristinamarinho
13 days
  -> Grata!
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Changes made by editors
Sep 25, 2011 - Changes made by Salvador Scofano and Gry Midttun:
Created KOG entryKudoZ term => KOG term


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