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English to Portuguese translations [PRO]
Marketing - IT (Information Technology) | | English term or phrase: late majority | | Market research divides consumers into 5 groups when describing the speed with which they take up new products: 1) innovators, (2) early adopters, (3) early majority, (4) late majority, and (5) laggards. Consumers in the late majority group are skeptical, adopt products slightly later than average, adopt for economic or peer pressure reasons, not usefulness of product, and are unwilling to risk their scarce resources. They demand that most of the uncertainty about a new idea must be removed before they will adopt it. |
| | | Selected response from:
  Claudio Mazotti
Brazil
| Grading comment Isso aí. Obrigado
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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9 mins confidence:  peer agreement (net): +3 maioria tardia
Explanation:
Maioria tardia – é constituída por aqueles que adotam o produto após mais da metade dos consumidores e usuários potenciais já o haverem adotado. Estes indivíduos são em geral desconfiados com relação a inovações.
http://www.bndes.gov.br/conhecimento/microfin/09marketing.pd...
| Carlos Angelo
Brazil
Local time: 10:55
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 208
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