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chips away

Portuguese translation: Como a Frito Lay frita a concorrência


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:How Frito Lay chips away at its competitionchips
Portuguese translation:Como a Frito Lay frita a concorrência
Entered by: Teresa Felix de Sousa
Options:
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- Include in personal glossary

14:03 Sep 8, 2002
English to Portuguese translations [PRO]
Marketing - IT (Information Technology) / IT
English term or phrase: chips away
How Frito Lay chips away at its competition
=================
É um título
Teresa Felix de Sousa
Local time: 17:18
Como a Frito Lay fritou a concorrência
Explanation:
Chips away quer dizer despedaçar, mas neste caso fritar seria um bom trocadilho.

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Note added at 2002-09-08 14:36:36 (GMT)
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ou frita a concorrência, se quiser manter o verbo no presente.
Selected response from:

José Cavalcante
Local time: 17:18
Grading comment
Obrigada, colegas
Bom domingo!
T.
4 KudoZ points were awarded for this answer



Summary of answers provided
5Como a Frito Lay fritou a concorrência
José Cavalcante
4lascar
SwissTell


  

Answers


30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
lascar


Explanation:
to take away market share, is the real meaning, and in English of course there is that special word-play with FritoLay Chips and "chips away". I do not think that one can do a similar word play in Portuguese in this particular case.

SwissTell
Local time: 16:18
Native speaker of: Native in GermanGerman
Login to enter a peer comment (or grade)

31 mins   confidence: Answerer confidence 5/5
Como a Frito Lay fritou a concorrência


Explanation:
Chips away quer dizer despedaçar, mas neste caso fritar seria um bom trocadilho.

--------------------------------------------------
Note added at 2002-09-08 14:36:36 (GMT)
--------------------------------------------------

ou frita a concorrência, se quiser manter o verbo no presente.

José Cavalcante
Local time: 17:18
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 68
Grading comment
Obrigada, colegas
Bom domingo!
T.
Login to enter a peer comment (or grade)




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