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overall cost leadership

Portuguese translation: liderança global em custos

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:overall cost leadership
Portuguese translation:liderança global em custos
Entered by: Sidnei Arruda
Options:
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22:06 Apr 7, 2007
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: overall cost leadership
The overall cost leadership strategy revolves around effective cost control, and marketing products and services based on price. Companies that use this strategy usually focus on maintaining adequate security at the most reasonable cost. However, they must also manage risks appropriately.
Sidnei Arruda
Brazil
Local time: 15:12
liderança global em custos
Explanation:
http://teses.eps.ufsc.br/defesa/pdf/9197.pdf

"A liderança global em custos, segundo o autor, "requer instalações com eficiência, de escala, rígido controle sobre custos e despesas gerais e tecnologia."

Alguns exemplos que vêm à mente são o Carrefour de vários anos atrás, que desbancava a concorrência com seus preços imbatíveis, o Wal Mart, o Makro e uma rede atualmente ainda pouco conhecida, o Atacadão.

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Note added at 12 mins (2007-04-07 22:19:54 GMT)
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Outras refs.:

http://www.unibrasil.com.br/arquivos/antonio/Alterada.pdf

http://ssooweb01.univali.br/prof/SIDNEI VIEIRA MARINHO/Admin...

http://www.tray3.com.br/loja/produto-65611-1132-Marketing_Es...

http://www.unibrasil.com.br/arquivos/antonio/Alterada.pdf

Selected response from:

Henrique Serra
Local time: 15:12
Grading comment
Obrigado a todos(as).
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +4liderança global em custos
Henrique Serra


  

Answers


11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
liderança global em custos


Explanation:
http://teses.eps.ufsc.br/defesa/pdf/9197.pdf

"A liderança global em custos, segundo o autor, "requer instalações com eficiência, de escala, rígido controle sobre custos e despesas gerais e tecnologia."

Alguns exemplos que vêm à mente são o Carrefour de vários anos atrás, que desbancava a concorrência com seus preços imbatíveis, o Wal Mart, o Makro e uma rede atualmente ainda pouco conhecida, o Atacadão.

--------------------------------------------------
Note added at 12 mins (2007-04-07 22:19:54 GMT)
--------------------------------------------------

Outras refs.:

http://www.unibrasil.com.br/arquivos/antonio/Alterada.pdf

http://ssooweb01.univali.br/prof/SIDNEI VIEIRA MARINHO/Admin...

http://www.tray3.com.br/loja/produto-65611-1132-Marketing_Es...

http://www.unibrasil.com.br/arquivos/antonio/Alterada.pdf



Henrique Serra
Local time: 15:12
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 12
Grading comment
Obrigado a todos(as).

Peer comments on this answer (and responses from the answerer)
agree  rhandler
1 hr
  -> obrigado, Ralph

agree  Denise Miranda
14 hrs
  -> obrigado, Denise

agree  Cristina Santos
16 hrs
  -> obrigado, Cristina

agree  Zynarra Pereira
17 hrs
  -> obrigado, Zynarra
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