English: above-the-line marketingPortuguese translation: comunicação/marketing Above the Line (TV, Rádio, Imprensa e Outdoor) 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | English term or phrase: | above-the-line marketing | | Portuguese translation: | comunicação/marketing Above the Line (TV, Rádio, Imprensa e Outdoor) | | Entered by: | Ivana de Sousa Santos |
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English to Portuguese translations [PRO]
Marketing - Marketing / Market Research | | English term or phrase: above-the-line marketing | Marketing tecniques can be divided into:
- above-the-line marketing
- below-the-line marketing
- through-the-line marketing |
| | | Selected response from:
María Leonor Acevedo-Miranda
United States
| Note from asker to answererObrigada a todos. :0)
4 KudoZ points were awarded for this answer |
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13 mins confidence:   |
54 mins confidence: |
| marketing de midia de massa
Explanation:
"Above the line (ATL) is an advertising technique using mass media to promote brands. This type of communication is conventional in nature and is considered ..."
en.allexperts.com/q/Marketing-1090/above-line-advertising.htm - 21k - Em cache - Páginas Semelhantes
"MARKETING DIRETO EM MÍDIA DE MASSA: FUNCIONA? ... está o Direct Response TV (DRTV), que aplica táticas de comunicação segmentada à mídia de massas. "
|  Marlene Curtis
United States
Specializes in field
Native speaker of:  Portuguese
PRO pts in category: 37
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The translation workplace 
