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Brand advocacy

Portuguese translation: Promoção da marca (literal: defesa da marca)

22:02 Nov 8, 2009

English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / Brand

English term or phrase: Brand advocacy

Existe alguma tradução já consagrada para brand advocacy?
A definição doo termo é:
A quantitative methodology for measuring strength, health, loyalty, competitiveness.

Grata.

Elaine Pepe KudoZ activity Questions: 142 (5 open) (1 without valid answers) Answers: 0 Brazil
Local time: 11:42

Portuguese translation:Promoção da marca (literal: defesa da marca)

Explanation:
Veja esta definição:
Increasingly customers are relying more on third parties to make their buying decisions (rather than through traditional paid for communications such as advertising). These third parties or advocates can be friends or family, experts such as doctors, social groups or journalists.

Brand advocacy is the recommendation of a brand by one of these influencer groups. Since Bain and associates identified that brands that the highest levels of brand advocacy, outgrow their competitive set by X2.5 times, businesses are increasingly looking at how they can maximise this advocacy.

O problema de "defesa da marca" é que "defesa" implica ataque ou acusação - e esse não é o caso.

"Embaixadora" de uma marca (sugerido nas discussões) é a pessoa que "empresta" sua imagem (de celebridade) aos produtos de uma empresa.

Selected response from:

Joao DeMelo
United States
Local time: 09:42

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