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Market database "Desk" research

Portuguese translation: Pesquisa de base de dados secundários do mercado


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Market database \"Desk\" research
Portuguese translation:Pesquisa de base de dados secundários do mercado
Entered by: Lilian Magalhães
Options:
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13:18 Oct 15, 2011
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / pesquisa
English term or phrase: Market database "Desk" research
Step 1 - Conduct Market database "Desk" research.
Identified 2,735 potential dealers
Step 2 - Develop a questionnaire for key business information.
Step 3 - Test the questionnaire and conduct face-to-face and telephone interviews by county.
Step 4 - Narrow the analysis.
Lilian Magalhães
Local time: 14:07
Pesquisa de base de dados secundários do mercado
Explanation:
Desk research: pesquisa (ou levantamento) de dados secundários.

Alguns lugares usam o termo em inglês mesmo.
Selected response from:

Fabio Hirata
Local time: 14:07
Grading comment
thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1Pesquisa de base de dados secundários do mercado
Fabio Hirata


  

Answers


28 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
market database "desk" research
Pesquisa de base de dados secundários do mercado


Explanation:
Desk research: pesquisa (ou levantamento) de dados secundários.

Alguns lugares usam o termo em inglês mesmo.

Example sentence(s):
  • "Desk Research, conhecida também como pesquisas de dados secundários, consiste no levantamento de informações disponíveis em diversas fontes…"
  • A maioria das pesquisas de mercado e opinião necessitam de um trabalho de levantamento preliminar de dados secundários (Desk Research)

    Reference: http://www.multifocus.com.br/deskresearch.php
    Reference: http://www.connectionresearch.com.br/metodologia_quantitativ...
Fabio Hirata
Local time: 14:07
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
Grading comment
thanks

Peer comments on this answer (and responses from the answerer)
agree  cristinamarinho
11 hrs
  -> thanks!
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