I-am, owned-it category

Portuguese translation: (Categoria) Consumo, logo existo.

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	I-am, owned-it category
Portuguese translation:	(Categoria) Consumo, logo existo.
Entered by:	Marlene Curtis

23:28 Jan 10, 2008

English to Portuguese translations [PRO]
Marketing - Retail

English term or phrase: I-am, owned-it category

Pessoal,
O termo é: I-am, owned it category.

O contexto é o seguinte:

The same consumer is shopping at both Wal-Mart and Nordstrom´s. On one hand, they want the cheap and cheerful offer of Wal-Mart for a substantial portion of their spending. Contrary to the past, they also want to go upscale as they can for some selected items.
We want to be financially sensible in some lower involvement items, but we also deserve some spoiling - we have earned it! This appears to be true across the board.
Not just the upper or middle class but also in lower income levels as well. For the I-am, owned-it category of shoppers, experience is paramount.

Obrigada,

Elaine Pepe
São Paulo/Brasil

Elaine Pepe KudoZ activity Questions: 203 (6 open) (4 closed without grading) Answers: 0
Local time: 14:26

(Categoria) Consumo, logo existo.

Explanation:
Minha sugestão.

Foi o sentido que captei em seu contexto, de consumismo propagado em todas as classes sociais. (De compras na WalMart a Nordstrom´s).

[PDF] CONSUMO, LOGO EXISTO.File Format: PDF/Adobe Acrobat - View as HTML
Consumo, logo existo. Pode até parecer um exagero esta afirmação, mas mesmo. quem não possui renda precisa consumir. O indigente ou o pedinte consomem, ...
www.fmr.edu.br/publicacoes/pub_07.pdf - Similar pages - Note this

" Consumo logo existo "- [ Translate this page ]Código · sobre o sistema do site. Conversas · sobre culturas de todo o Brasil. Classificados · produtos e serviços culturais. " Consumo logo existo " ...
www.overmundo.com.br/overblog/consumo-logo-existo - 23k

Selected response from:

Marlene Curtis
United States
Local time: 13:26

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

(Categoria) Consumo, logo existo.

Marlene Curtis

suado-não-é-roubado

Humberto Ribas

Answers

2 hrs confidence:

i-am, owned-it category

(Categoria) Consumo, logo existo.

Marlene Curtis
United States
Local time: 13:26
Native speaker of:

Portuguese
PRO pts in category: 48

8 hrs confidence:

i-am, owned-it category suado-não-é-roubado

Explanation:
Suei, não roubei. Sugestão. Pelo que entendi do texto, economiza-se nas múltiplas pequenas coisas indispensáveis para se ser indulgente em um ou dois ítens que se cobiça ter (seja por status, simples desejo de ter, o que seja). Ou seja, trabalhei, suei, ganhei, MEREÇO me agradar.

Humberto Ribas
Brazil
Local time: 14:26
Works in field
Native speaker of:

Portuguese
PRO pts in category: 4

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations