KudoZ home » English to Romanian » Advertising / Public Relations

copy adaptation

Romanian translation: adaptarea mesajului (publicitar)

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.

18:06 Dec 8, 2009

English to Romanian translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: copy adaptation

Translators know that the essence of good advertising copy is not about simply translating the words; it is about encoding the right concepts, and those concepts may well vary from culture to culture - as in the car examples, above. This process is called copy adaptation - adapting the text to fit the culture of its targeted group.

schwarzit KudoZ activity Questions: 30 (1 open) Answers: 22
Local time: 17:18

Romanian translation:adaptarea mesajului (publicitar)

Explanation:
Nu exista echivalent valid in limba romana pentru 'copy' in afara barbarismului omonim.

Selected response from:

Thomas Tolnai
Romania
Local time: 17:18

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

4 +9

adaptarea mesajului (publicitar)

Thomas Tolnai

model/exemplar adaptat

cristina48

Summary of reference entries provided

Antonina Erena

Answers

26 mins confidence:

peer agreement (net): +9

adaptarea mesajului (publicitar)

Explanation:
Nu exista echivalent valid in limba romana pentru 'copy' in afara barbarismului omonim.

Thomas Tolnai
Romania
Local time: 17:18
Specializes in field
Native speaker of:

Romanian
PRO pts in category: 4

Notes to answerer

Asker: multumesc

29 mins confidence:

model/exemplar adaptat

Explanation:
Inca o parere...

cristina48
Local time: 17:18
Native speaker of:

Romanian
PRO pts in category: 8

Notes to answerer

Asker: multumesc

Reference comments

43 mins peer agreement (net): +3

Reference

Reference information:
Advertising Copy
(Romana)
Continutul si contextul mesajului inclus in reclama.

(English)
The content and context of a message contained in an advertisement.

Reference: http://www.iqads.ro/dictionar/advertising_copy.html

Antonina Erena
Romania
Specializes in field
Native speaker of:

Romanian

Return to KudoZ list

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

Overview

Latest translation questions

Ask a translation question

See also:

ProZ.com term search

Search millions of term translations

copy adaptation

Romanian translation: adaptarea mesajului (publicitar)

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Reference comments

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

copy adaptation

Romanian translation: adaptarea mesajului (publicitar)

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Reference comments

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.