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Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research | | English term or phrase: banner ad | Definition from Avallo Inc. :
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.
Example sentence(s): - Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Crucial Marketing
- Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle. addesigner.com
- Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. HowStuffWorks, Inc.
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| banner publicitar | Definition:
Bannerele publicitare sunt o subcategorie a animatiilor web utlizate in campaniile de promovare pe Internet.
Bannerele publicitare pot fi animate sau statice. Bannerele animate pot fi realizate in tehnologie Flash, sau se poate folosi alt program de grafica bitmap care poate exporta un fisier de tip gif animat. Bannerele statice sunt afisate simplu, ca poza (de exdemplu in format .jpg).
De obicei, bannerele animate contin un link catre produsul/serviciul pe care il promoveaza. |
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· george ·
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