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below the line figures

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17:25 Feb 9, 2009
This question was closed without grading. Reason: Errant question

English to Romanian translations [PRO]
Human Resources
English term or phrase: below the line figures
Managers should include subjective and qualitative assessments as well as below-the-line figures in the target achievement assessment
Anca Buzatu
Austria
Local time: 17:06
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Summary of answers provided
4 +1cifre neconventionale
Stylish Translations
4costuri de promovare non-media
Florin Ular
4sub cifrele de pe randul respectivRODICA CIOBANU
3cifre sub-prevederi/asteptari
Simona Hagiu


Discussion entries: 3





  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
sub cifrele de pe randul respectiv


Explanation:
dupa parerea mea, asa s-ar putea traduce

RODICA CIOBANU
Romania
Local time: 18:06
Native speaker of: Romanian
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8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
cifre sub-prevederi/asteptari


Explanation:
in my opinion

Simona Hagiu
Romania
Local time: 18:06
Works in field
Native speaker of: Native in RomanianRomanian
PRO pts in category: 4
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
costuri de promovare non-media


Explanation:
The terms "below the line" promotion or communications, refers to forms of non-media communication, even non-media advertising.

http://en.wikipedia.org/wiki/Below_the_line_(advertising)

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Note added at 1 hr (2009-02-09 19:17:40 GMT)
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Dacă nu se referă neapărat la publicitate, în sens general, poate fi vorba de costurile secundare, cheltuielile adiacente.

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Note added at 1 hr (2009-02-09 19:22:09 GMT)
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Altă sugestie:

„Cheltuieli de promovare şi administrative”
below-the-line expenditures = frais de promotion et administration

http://www.granddictionnaire.com/btml/fra/r_motclef/index800...

Florin Ular
Romania
Local time: 18:06
Native speaker of: Romanian
PRO pts in category: 4
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
cifre neconventionale


Explanation:
Anca, te rog citeste articolul din linkul de mai jos.

http://www.public-relations.ro/vocabular/atl_vs_btl.htm

Cred ca este explicit si la obiect. Desigur, toate variantele colegilor nostri pot fi luate in considerare. Inclinam sa ii dau dreptate lui Florin, totusi.... nu. Promovarea nu poate fi non-media. Adica? below the line sau BTL se refera tocmai la mijloacele de vanzare a unui brand, prin mesaje incisive, punctuale si cu o maximizare a ratei de raspuns. This is my understanding, after all... :-)

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Note added at 2 ore (2009-02-09 19:55:55 GMT)
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sau cifre de publicitate neconventionala...

Stylish Translations
Italy
Local time: 18:06
Native speaker of: Native in RomanianRomanian

Peer comments on this answer (and responses from the answerer)
agree  Adde
1 day2 hrs
  -> multumesc, sper sa-i fie de folos Ancai
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Changes made by editors
Feb 9, 2009 - Changes made by Andrei Albu:
Language pairRomanian to English » English to Romanian


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