| English term or phrase: back-data | Back-data:
These consist of full bi-monthly reports (templates) for the selected period. These reports shall contain the following information:
Market Breakdown: total per country
Products: Top 5 Manufacturers, Top 5 Brands, Top 15 Products, Top 5 Client's Items
Facts: Volume/Value Sales (Shares), Distribution (Numeric & Weighted), Price, Importance of Channels
Client will inform the Agency about its new product launches, re-launches, changes in the products' characteristics or descriptions, providing also the codes, which will help the Agency verify and link the data coming in electronic format. This information will be provided prior to or at the moment of the new launch / change. |
| |