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Marketing - Marketing / Market Research | | English term or phrase: Buyer turnover | Choice of effective pattern depends on:
- Communication objectives
- The nature of the product
- Target customers:
#buyer turnover - the rate at which new buyers enter the market,
#purchase frequency - the number of times during the period that the average buyer buys the product,
#forgetting rate - the rate at which the buyer forget the brand
Mulţumesc pentru sugestii!
Veronica |
|  Veronica LupascuKudoZ activityQuestions: 91 (none open) ( 1 without valid answers) ( 8 closed without grading) Answers: 254
Netherlands
| | Local time: 17:29
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| | Romanian translation:Rulajul (rotatia) cumparatorilor | Explanation:
Se refera la rata de reinnoire a potentialilor cumparatori, intrucat o firma doreste sa afle potentialul de atragere de npoi cumparatori si de retinere a acestora (cu cat rata este mai mare cu atat inseamna ca pierde cumparatori mai repede dcat poate atrage unii noi) |
| Selected response from:
Marian Popa
Local time: 11:29
| Grading comment mersi mult!
4 KudoZ points were awarded for this answer |
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16 mins confidence:  peer agreement (net): +9 | |
The translation workplace 
