| English term or phrase: refreshingly | | Don't forget credibility, even on the smaller ticket items.There's a chain of specialtygrocery stores here in Southern California that you may or may not have heard of called TraderJoe's. They have radio spots that are refreshingly different. The guy says, "Look, this is what we do.This is how we do it. We found a tremendous opportunity to buy a caseload of this particular type ofCabernet from France. If we found something else, we could buy two caseloads and get an incred-ible price, and we do that so we can pass the savings onto you." They talk a little about the wine, andthey justify the price. It's fantastic. At the end, he says, "Thanks for listening." |
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