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English to Russian translations [PRO]
Bus/Financial - Advertising / Public Relations | | English term or phrase: proactive | proactive investment campaigns (planning several months ahead)
Помогите, пожалуйста, подобрать по-русски звучайщий термин для этого слова, потому как "упреждающая" или "проактивная" кампания, на мой взгляд, попахивает калькой
встречается уже несколько раз - раньше выкручивалась, а тут вот решила, что пора бы и узнать истину :) с вашей помощью
спасибо!
PS: Варианты от Linvo и Mulitran мне не нравятся |
| _TILLIKudoZ activityQuestions: 231 ( 2 open) ( 1 without valid answers) ( 23 closed without grading) Answers: 267
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| | Selected response from:
 svetlana cosquéric
France
Local time: 17:56
| Grading comment спасибо!
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4 mins confidence:   peer agreement (net): +1 превентивная
Explanation:
синоним для "упреждающая"
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The translation workplace 
