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English to Russian translations [PRO]
Marketing - Advertising / Public Relations | | English term or phrase: pack image | Use of pack images
On Above-the-Line material Position of a sub-brand namestyle
For many sub-brands, the product is presented at the point of purchase to the target audience in the form of a piece of packaging. As such, it is the pack that the customer engages with.
A sub-brand may therefore be represented by the approved sub-brand namestyle alone, or by the approved sub-brand namestyle plus the product packaging, or an approved identity for the product.
Position:
The pack can be placed alongside the sub-brand namestyle. It must not be used as a substitute for the namestyle. Always position the pack to the left of the namestyle.
The sub-brand namestyle and pack can be located in position B when press advertising is placed on a right hand page. In these instances the pack must sit to the right side of the namestyle
Relationship with sub-brand
Packs can range in size from small phials up to large drums. The relationship between the namestyle and the pack should be set at the design development stage of a campaign and be consistently applied across all the material created. |
| | | Изображение упаковки | Explanation:
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Note added at 25 мин (2008-10-07 10:22:34 GMT)
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SanDisk > Для корпоративных клиентов > Подборка медиа-информации
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***Изображение упаковки*** 8ГБ Ultra® II SD Plus, вид спереди
http://ru.sandisk.com/Corporate/Default.aspx?CatID=1151
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Note added at 27 мин (2008-10-07 10:25:31 GMT)
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Основы маркетинга (часть 2): Методические указания для практических и семинарских занятий
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Появляется ***изображение упаковки*** "Инвайт", которую открывают. Текст: "Читайте: сертифицировано. Сладкий, с витаминами, но без сахара".
http://window.edu.ru/window_catalog/pdf2txt?p_id=12680&p_pag...
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Note added at 29 мин (2008-10-07 10:27:14 GMT)
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Образцы печатной рекламы выполнены в соответствии с канонами классической школы рекламы: реалистичное изображение, слоган и логотип в правом нижнем углу, ***изображение упаковки*** самого продукта. Фотографии привлекают внимание, внушают доверие и визуализируют особенность рекламируемого порошка.
http://www.adme.ru/tribune/2006/01/11/4861/ |
| Selected response from:
Igor Boyko
Russian Federation
Local time: 19:57
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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| Changes made by editors |
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| Oct 12, 2008 - Changes made by Igor Boyko: | | Created KOG entry | KudoZ term => KOG term |
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