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English to Russian translations [PRO]
Marketing - Advertising / Public Relations | | English term or phrase: brand consideration | How newspapers drove brand consideration and trial intention
Newspapers drove consideration and purchase intention
The newspaper effect delivered:
+38% higher brand consideration amongst TV + newspaper recognisers vs TV alone
+9% higher intention to trial amongst TV + newspaper recognisers vs TV alone. |
| | | Selected response from:
Natalya Boyce
Local time: 16:59
| Grading comment | 4 KudoZ points were awarded for this answer |
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