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points-of-difference wheel

Russian translation: компас отличий


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:points-of-difference wheel
Russian translation:компас отличий
Entered by: Olga D.
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13:23 Aug 30, 2010
English to Russian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: points-of-difference wheel
Points-of-difference wheel - круг, разделенный на разноцветные сектора, со следующими надписями:
RESERVATION
WELCOME
CONSULTATION
SHAMPOO RITUAL
SERVICE RITUAL
FINISHING TOUCH
SAVE THE DATE
GOOD BUY
(выглядит примерно как здесь: http://www.google.co.uk/imgres?imgurl=http://www.northlite.n...

Используейтся для объяснения продавцам определенного бренда косметики, чем уникально обслуживание в салонах именно этой марки.

Напр.:We will be talking about things that happen at different stages of the points-of-difference wheel and how to make the experience memorable for our guests.

Еще встречается Stylist service wheel, где прописаны стадии обслуживания парикмахером (примерно то же самое, но без бронирования и прощания).

Колесо факторов отличия и Колесо обслуживания стилистом? Слово "колесо" меня смущает.

Спасибо!
Olga D.
Russian Federation
Local time: 19:59
Компас отличий
Explanation:
You can't drop the "wheel" completely, that's the name of the presentation diagram so "перечень" или "список" won't do. I believe "compass" is close enough and (most importantly) refelects the idea of pointing the customer to the points of note, points of difference. Things to attract their attention to.
Selected response from:

Kiwiland Bear
New Zealand
Local time: 03:59
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4Компас отличий
Kiwiland Bear
4цикл...
Andrei Mazurin
41. колесо / круг факторов отличия; 2. колесо / круг ключевых факторов / признаков
Alexander Ryshow


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
1. колесо / круг факторов отличия; 2. колесо / круг ключевых факторов / признаков


Explanation:


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Note added at 6 мин (2010-08-30 13:29:47 GMT)
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еще вариант:

- колесо / круг отличительных признаков

кстати, а панорама не подойдет? наверное, не подойдет, это, пожалуй, другое...
круг или колесо ничего звучит, имхо

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Note added at 8 мин (2010-08-30 13:31:13 GMT)
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можно "перечень" или "список" или "диаграмма", если "колесо/круг" смущает

Alexander Ryshow
Belarus
Local time: 18:59
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 12
Notes to answerer
Asker: Спасибо! да, наверное, "круг" лучше колеса....

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15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
цикл...


Explanation:
фирменного обслуживания/услуг стилиста


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Note added at 39 mins (2010-08-30 14:02:12 GMT)
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Да не за что.
Извините, что всего один вариант.
:-)

Andrei Mazurin
Russian Federation
Local time: 19:59
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 44
Notes to answerer
Asker: Андрей, спасибо!

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2 days6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Компас отличий


Explanation:
You can't drop the "wheel" completely, that's the name of the presentation diagram so "перечень" или "список" won't do. I believe "compass" is close enough and (most importantly) refelects the idea of pointing the customer to the points of note, points of difference. Things to attract their attention to.

Kiwiland Bear
New Zealand
Local time: 03:59
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 8
Login to enter a peer comment (or grade)




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