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English to Russian translations [PRO]
Marketing - Advertising / Public Relations | | English term or phrase: points-of-difference wheel | Points-of-difference wheel - круг, разделенный на разноцветные сектора, со следующими надписями:
RESERVATION
WELCOME
CONSULTATION
SHAMPOO RITUAL
SERVICE RITUAL
FINISHING TOUCH
SAVE THE DATE
GOOD BUY
(выглядит примерно как здесь: http://www.google.co.uk/imgres?imgurl=http://www.northlite.n...
Используейтся для объяснения продавцам определенного бренда косметики, чем уникально обслуживание в салонах именно этой марки.
Напр.:We will be talking about things that happen at different stages of the points-of-difference wheel and how to make the experience memorable for our guests.
Еще встречается Stylist service wheel, где прописаны стадии обслуживания парикмахером (примерно то же самое, но без бронирования и прощания).
Колесо факторов отличия и Колесо обслуживания стилистом? Слово "колесо" меня смущает.
Спасибо! |
|   Olga D.KudoZ activityQuestions: 376 ( 5 open) ( 1 without valid answers) ( 13 closed without grading) Answers: 295
Russian Federation
| | Local time: 19:59
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| | Компас отличий | Explanation:
You can't drop the "wheel" completely, that's the name of the presentation diagram so "перечень" или "список" won't do. I believe "compass" is close enough and (most importantly) refelects the idea of pointing the customer to the points of note, points of difference. Things to attract their attention to. |
| Selected response from:
Kiwiland Bear
New Zealand
Local time: 03:59
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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