| English term or phrase: mogul | помогите, пожалуйста перевести название: The Curse of the Mogul
Hooray for Hollywood! Or maybe not.
The media industry is facing multiple financial and operational crises on an unprecedented scale. Just since 2000, the largest media conglomerates have written down well over $200 billion in assets from their collective balance sheets. These write-downs represent the real destruction of value from relentlessly overpaying for acquisitions, "strategic" investments, and contracts for content and talent. The magnitude of these losses also reflects the level of desperation among media moguls faced with new competitors, new technologies, and new customer demands.
As new as many of these challenges are, one aspect of the media business has remained unchanged for a generation: The performance of the leading companies has been lousy. Although things are getting worse, this has as much to do with the inability of the moguls to effectively adapt as with the underlying conditions. The basic approaches to confronting these challenges articulated by the leading executives will only exacerbate the problems. This book explains why these companies are following such self-destructive paths and proposes a radically different way to think about media businesses and their strategies. Understanding media and the historically fraught relationship with their moguls is essential to successfully navigating the changing landscape. The urgent issues we raise should matter to anyone who cares about the fate of the media sector—whether as a manager, as an investor, or as a consumer. |
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Russian Federation
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The translation workplace 
peer agreement (net): +8