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drab metrics

Russian translation: скучные цифры/показатели

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20:45 Aug 3, 2011

English to Russian translations [PRO]
Advertising / Public Relations

English term or phrase: drab metrics

It is a rare and and welcome analysis that brings these numbers out into
daylight, measuring media companies by the drab metrics of shareholder
value and not, say, by the number of weekend wins at the box office or the
number of photo ops with Johnny Depp

Aovin KudoZ activity Questions: 254 (6 open) (2 without valid answers) (38 closed without grading) Answers: 0 Russian Federation
Local time: 20:00

Russian translation:скучные цифры/показатели

Explanation:
...судят о ... по скучным цифрам (биржевой стоимости акций) ...

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Note added at 19 mins (2011-08-03 21:05:02 GMT)
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нашла исходник. Предлагаю заменить "скучные" на "сухие".