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English to Russian translations [PRO] Social Sciences - Advertising / Public Relations
English term or phrase:culture jamming
The term "cultural jamming" was first used by the collage band Negativland to describe billboard alteration and other forms of media sabotage. On Jamcon '84, a mock-serious bandmember observes, "As awareness of how the media environment we occupy affects and directs our inner life grows, some resist...The skillfully reworked billboard...directs the public viewer to a consideration of the original corporate strategy. The studio for the cultural jammer is the world at large."
The translation workplace 
