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Product Placement

Russian translation: размещение товара

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	Product Placement
Russian translation:	размещение товара
Entered by:	xxxgtreyger

Options:
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- Include in personal glossary

02:44 Apr 2, 2005

English to Russian translations [PRO]
Marketing - Advertising / Public Relations / Advertising

English term or phrase: Product Placement

From an interview:
-What do you think of product placement in TV shows?
-It's a great way to advertise, so long as it's done appropriatly.

I think that product placement is a way to advertise products by using them in the shows, but I am not sure. Any help will be greatly appreciated.

xxxgtreyger

размещение това&

Explanation:
http://www.psycho.ru/biblio/advert/place/iskusstvo.html

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Note added at 5 mins (2005-04-02 02:49:17 GMT)
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товара

Selected response from:

Alexander Demyanov
Local time: 12:02

Grading comment

Thanks.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

размещение това&

Alexander Demyanov

4 +3

непрямая реклама

Larissa Dinsley

показ/использование товара в телевизионной программе

sokolniki

Answers

5 mins confidence:

peer agreement (net): +3

product placement

размещение това&

Alexander Demyanov
Local time: 12:02
Specializes in field
Native speaker of:

Russian
PRO pts in category: 28

Grading comment

Thanks.

13 mins confidence:

peer agreement (net): +3

непрямая реклама

Explanation:
product placement

is a form of advertising in which marketers pay to have a product shown in the media. For example, if a character on a TV show is eating peanut butter and you can see the label on the jar, chances are good that it's a product placement.
pbskids.org/dontbuyit/glossary.html

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Note added at 2005-04-02 02:58:50 (GMT)
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А еще лучше:

Скрытая реклама

Скрытая реклама работает - Усолье-Сибирское
... Скрытая реклама работает. Product placement - практика включения торговых
марок и товаров в кадры художественных фильмов - получает все большее ...
usolie.com/go/archives/280-euoa-aeaia-aaioaao.html - 34k - Cached - Similar pages

Larissa Dinsley
United Kingdom
Local time: 17:02
Specializes in field
Native speaker of:

Russian,

Ukrainian
PRO pts in category: 72

22 mins confidence:

product placement показ/использование товара в телевизионной программе

Explanation:
показ/использование товара в телевизионной программе

sokolniki
United States
Local time: 11:02
Native speaker of: Russian

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Product Placement

Russian translation: размещение товара

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Russian translation: размещение товара

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