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English to Russian translations [PRO]
Marketing - Agriculture / agriculture | | English term or phrase: Channel Account Management | The Channel Management Pillar describes the five critical steps of Channel Management. These include Environmental Analysis, Strategy Formation, Developing a Channel Value Proposition, Channel Account Management and Summarizing and Communicating.
Перевод пока такой: Принцип управления каналом описывает пять важных шагов управления каналом. Они включают анализ внешних условий, формирование стратегии, разработка предлагаемой ценности канала, (управление клиентами канала - это то, что нужно перевести и то, что я пока неотредактировала), подведение итогов и обмен информацией. Управление каналами не подойдет. Меня смущает слово account. |
|   Olga ArakelyanKudoZ activityQuestions: 309 (none open) ( 8 closed without grading) Answers: 222
Russian Federation
| | Local time: 02:32
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| | работа с клиентами по данному каналу | Explanation:
пускай вас аккаунты не смущают. это не счета, это клиенты. по большому счету, account management и продажами можно назвать, но это вопрос принятой в компании терминологии. по сути это разнообразная работа с клиентами как ключевой компонент продаж.
обоснование вот:
Is account management an art or science? This is a critical question: The answer determines whether the sales process can be systematized and subjected to constant improvement.
The answer, not surprisingly, is that both aspects are important. But in many companies, the science of account management is neither well understood nor systematically applied. In high-performing companies, on the other hand, the science of account management is the centerpiece of the sales process, and within this context, artful selling produces the most effective results.
The science of account management has four key elements: (1) profitability management; (2) account relationship selection; (3) product migration paths; and (4) account planning. With these four elements in place, plus aligned sales compensation, the sales process will produce great results.
hbswk.hbs.edu/archive/4296.html |
| Selected response from:
Katya Filatova
Local time: 02:32
| Grading comment Спасибо за помощь.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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9 mins confidence:  
48 mins confidence: peer agreement (net): +1 | channel account management работа с клиентами по данному каналу
Explanation:
пускай вас аккаунты не смущают. это не счета, это клиенты. по большому счету, account management и продажами можно назвать, но это вопрос принятой в компании терминологии. по сути это разнообразная работа с клиентами как ключевой компонент продаж.
обоснование вот:
Is account management an art or science? This is a critical question: The answer determines whether the sales process can be systematized and subjected to constant improvement.
The answer, not surprisingly, is that both aspects are important. But in many companies, the science of account management is neither well understood nor systematically applied. In high-performing companies, on the other hand, the science of account management is the centerpiece of the sales process, and within this context, artful selling produces the most effective results.
The science of account management has four key elements: (1) profitability management; (2) account relationship selection; (3) product migration paths; and (4) account planning. With these four elements in place, plus aligned sales compensation, the sales process will produce great results.
hbswk.hbs.edu/archive/4296.html
| Katya Filatova
Local time: 02:32
Native speaker of:  Russian
PRO pts in category: 4
|
| | | Notes to answerer
Asker: Да, это уже больше соответствует моему документу. А то счета там совсем не в тему. :)
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