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20:07 Feb 14, 2008 |
English to Russian translations [PRO] Marketing - Agriculture / agriculture | |||||||
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| Selected response from: Ekaterina Filatova Netherlands | ||||||
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Summary of answers provided | ||||
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4 +1 | работа с клиентами по данному каналу |
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4 | ведение счетов/управление заказами (канала) |
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channel account management ведение счетов/управление заказами (канала) Explanation: Account Management - ведение счетов/управление заказами |
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channel account management работа с клиентами по данному каналу Explanation: пускай вас аккаунты не смущают. это не счета, это клиенты. по большому счету, account management и продажами можно назвать, но это вопрос принятой в компании терминологии. по сути это разнообразная работа с клиентами как ключевой компонент продаж. обоснование вот: Is account management an art or science? This is a critical question: The answer determines whether the sales process can be systematized and subjected to constant improvement. The answer, not surprisingly, is that both aspects are important. But in many companies, the science of account management is neither well understood nor systematically applied. In high-performing companies, on the other hand, the science of account management is the centerpiece of the sales process, and within this context, artful selling produces the most effective results. The science of account management has four key elements: (1) profitability management; (2) account relationship selection; (3) product migration paths; and (4) account planning. With these four elements in place, plus aligned sales compensation, the sales process will produce great results. hbswk.hbs.edu/archive/4296.html |
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