Russian translation: за пределами сегментов соков и негазированных напитков
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
beyond the juices and non-carbonated aisles
за пределами сегментов соков и негазированных напитков
English to Russian translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:beyond the juices and non-carbonated aisles
Almost immediately, the joint venture offers an opportunity to aggressively expand into the profitable non-carbonated segment, particularly Lipton teas. Currently, Sandora has a powerful distribution system in place that reaches over 50,000 retail and On Premise customers representing more than 90 percent of the trade. This foundation will provide the stimulus for growth beyond the juices and non-carbonated aisles. Some of this growth will be realized down the road as another operator currently holds franchise rights for carbonated soft drinks. However, PepsiAmericas will aggressively evaluate opportunities in this segment once there is a better understanding of the unique characteristics that make the Ukrainian market both challenging and appealing as one Europe's fastest growing beverage markets.