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features-and-benefits marketing

Russian translation: маркетинг свойств и преимуществ

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13:19 Dec 6, 2011

English to Russian translations [PRO]
Marketing - General / Conversation / Greetings / Letters

English term or phrase: features-and-benefits marketing

Никак не могу подобрать точную формулировку. Знаю, что вроде она должна быть. Спасибо.

kolkovsky KudoZ activity Questions: 9 (none open) Answers: 23
Local time: 04:34

Russian translation:маркетинг свойств и преимуществ

Explanation:
Или традиционный маркетинг.

Selected response from:

Sophia Shishatskaya
Russian Federation
Local time: 06:34

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

маркетинг, ориентированный на свойства и выгоды

Talli Levkovskaya

маркетинг, основанный на указании преимуществ и функций

Vadim Kadyrov

2 +2

продвижение функций и преимуществ

Dmitry Kornyukhov

маркетинг свойств и преимуществ

Sophia Shishatskaya

Answers

7 mins confidence:

маркетинг свойств и преимуществ

Explanation:
Или традиционный маркетинг.

Reference: http://marketing-tut.ru/materiali/em/tradicionnyj-marketing-...

Sophia Shishatskaya
Russian Federation
Local time: 06:34
Specializes in field
Native speaker of:

Russian
PRO pts in category: 12

7 mins confidence:

peer agreement (net): +2

продвижение функций и преимуществ

Explanation:
Еще бы контекст был у Вас хоть какой-то

Dmitry Kornyukhov
Ukraine
Local time: 01:34
Works in field
Native speaker of:

Russian

Notes to answerer

Asker: Противопоставление этого типа маркетинга и experiental marketing

8 mins confidence:

маркетинг, основанный на указании преимуществ и функций

Explanation:
ИМХО

Vadim Kadyrov
Ukraine
Local time: 01:34
Works in field
Native speaker of:

Russian
PRO pts in category: 40

30 mins confidence:

маркетинг, ориентированный на свойства и выгоды

Explanation:
...

--------------------------------------------------
Note added at 37 mins (2011-12-06 13:57:19 GMT)
--------------------------------------------------

Точная формулировка, которую Вы ищите, есть у концепции свойств и выгод. Это объединяет маркетинг ориентированный на товар и на клиента. Дело обстоит так: 1. Берем товар. 2.Выясняем все его свойства. 3.Смотрим, что из этих свойств может найти отклик в душе клиента. 4.Красиво преподносим эти свойства товара в качестве выгод клиента.

Talli Levkovskaya
Ukraine
Local time: 01:34
Native speaker of:

Russian,

Ukrainian

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features-and-benefits marketing

Russian translation: маркетинг свойств и преимуществ

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Russian translation: маркетинг свойств и преимуществ

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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