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measure of a brand\'s share industry advertising relative to its market share

Russian translation: см ниже

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20:17 May 21, 2003
English to Russian translations [PRO]
Marketing
English term or phrase: measure of a brand\'s share industry advertising relative to its market share
This is from lesson: Competitive analasis, Pricing, Advertising and Market Segmentation
Tatiana Meshcheryakova
Germany
Local time: 01:32
Russian translation:см ниже
Explanation:
здесь measure может переводиться как соизмерение, масштаб, степень и т.д.

Посему я бы перевел так:
"Соизмерение (или даже измерение) затрат на промышленную рекламу (или масштабов рекламирования) акций торговой марки (брэнда) по отношению к удельному весу такой компании в обороте рынка."
Удачи!
Yours,
T.

Selected response from:

ttagir
Local time: 02:32
Grading comment
Thanks,ttagir!
4 KudoZ points were awarded for this answer

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Summary of answers provided
5 +1см ниже
ttagir


  

Answers


39 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
см ниже


Explanation:
здесь measure может переводиться как соизмерение, масштаб, степень и т.д.

Посему я бы перевел так:
"Соизмерение (или даже измерение) затрат на промышленную рекламу (или масштабов рекламирования) акций торговой марки (брэнда) по отношению к удельному весу такой компании в обороте рынка."
Удачи!
Yours,
T.



ttagir
Local time: 02:32
Native speaker of: Native in RussianRussian, Native in TatarTatar
PRO pts in pair: 1025
Grading comment
Thanks,ttagir!

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