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Russian translation: advertising/sales ratio соотношение затрат на рекламу к объему продаж

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:A/S
Russian translation:advertising/sales ratio соотношение затрат на рекламу к объему продаж
Entered by: Vladimir Pochinov
Options:
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- Include in personal glossary

14:43 May 27, 2003
English to Russian translations [PRO]
Marketing
English term or phrase: все предложение, пожалуйста
This index compares a brand's A/S(advertising sales)with the industry A/S, allowing us to see how intensively a brand id being advertised relative to its competition.
Не могу до конца понять что значит industry A/S и relative to its competition
Tatiana Meshcheryakova
Germany
Local time: 11:49
соотношение затрат на рекламу к объему продаж
Explanation:
Budgeting

Ways to Determine Spending

• Advertising/Sales Ratio
Most commonly used
• Share of Advertising
based on amount of media delivery
• Available funds
not the best method b/c it is based on what is left over.
• Objective/Task
establish the objective and then "cost-out" the plan to see how much you NEED.
Advertising/Sales Ratio

Decide the sales (you have to predict future sales)

The calculation:

• Product A Sales: $10,000,000

• A/S ration x 10% = $1,000,000

Pros & Cons of A/S

* Pros

Self-correcting in regard to sales performance
Easy to manage
Easily understood

* Cons

What if sales decline?
Requires lots of analysis
Assumes linear relationship

--------------------------------------------------
Note added at 2003-05-27 14:50:24 (GMT)
--------------------------------------------------

В Вашем предложении:

industry A/S = среднееотраслевой показатель соотношения расходов на рекламу к объему продаж

relative to its competition = по сравнению с (аналогичными)товарами конкурентов, по сравнению с конкурентными товарами
Selected response from:

Vladimir Pochinov
Russian Federation
Local time: 11:49
Grading comment
Большое спасибо!!!
4 KudoZ points were awarded for this answer

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Summary of answers provided
5 +2соотношение затрат на рекламу к объему продаж
Vladimir Pochinov


  

Answers


3 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
соотношение затрат на рекламу к объему продаж


Explanation:
Budgeting

Ways to Determine Spending

• Advertising/Sales Ratio
Most commonly used
• Share of Advertising
based on amount of media delivery
• Available funds
not the best method b/c it is based on what is left over.
• Objective/Task
establish the objective and then "cost-out" the plan to see how much you NEED.
Advertising/Sales Ratio

Decide the sales (you have to predict future sales)

The calculation:

• Product A Sales: $10,000,000

• A/S ration x 10% = $1,000,000

Pros & Cons of A/S

* Pros

Self-correcting in regard to sales performance
Easy to manage
Easily understood

* Cons

What if sales decline?
Requires lots of analysis
Assumes linear relationship

--------------------------------------------------
Note added at 2003-05-27 14:50:24 (GMT)
--------------------------------------------------

В Вашем предложении:

industry A/S = среднееотраслевой показатель соотношения расходов на рекламу к объему продаж

relative to its competition = по сравнению с (аналогичными)товарами конкурентов, по сравнению с конкурентными товарами

Vladimir Pochinov
Russian Federation
Local time: 11:49
Native speaker of: Native in RussianRussian
PRO pts in pair: 5119
Grading comment
Большое спасибо!!!

Peer comments on this answer (and responses from the answerer)
agree  Maka Berozashvili
10 mins
  -> Спасибо!

agree  Alexey Kochevsky
31 mins
  -> Спасибо!
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