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|English to Russian translations [PRO]|
|English term or phrase: cold call|
|Let's say you live in Chicago and your company just opened the new market |
of Japan. How are you going to build a downline in Japan when you don't
have a single lead or contact in that country?
Here are some traditional ways that often fail:
1. Buy some names, addresses, phone numbers and email addresses of potential
opportunity seekers and networkers in Japan. Contact them directly. And
what happens? Usually nothing. These cold leads don't know you, don't
know about your opportunity, and they certainly don't trust a cold-calling
salesman from Chicago.2. Buy an airline ticket to Japan. Get off the plane
and aggressively stalk strangers and force them to listen
to your sales pitch (in a foreign language). This doesn't
work too well in Chicago where everyone speaks English, so
it certainly will have its challenges in a foreign country.So what can we do?
We need to find prospects who understand us and trust us. We need local
prospects who have contacts in Japan. So where will we find these contacts?
Try these two methods to get your creative thinking started.
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