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17:55 Apr 5, 2007
English to Russian translations [PRO] Marketing - Marketing / Market Research / newsletter
English term or phrase:Customer vs consumer vs shopper
Customer needs, consumer desires and the shopper's buying decision (подзаголовок)
We need to focus on the shopper who makes the POS (point of sale) buying decision, and not just as has been traditional on the consumer whose needs are generally better understood