Russian translation: преимущества этой системы и что лежит в ее основе
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English to Russian translations [PRO] Marketing - Marketing / Market Research
English term or phrase:the impact and the science behind it
Refresh: There's a lot of buzz about the new data warehouse and what it will do for business. Can you explain the impact and the science behind it?
Johnsen: The data warehouse is a central place where internal (PAS) information, like orders and invoices, and external information, such as share and retail pricing, that we get from A.C. Nielsen and IRI is stored. The data warehouse brings it all together and turns it into useful information that enables us to make better, fact-based decisions more quickly.