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Marketing - Marketing / Market Research | | English term or phrase: price premiums demanded | | The major growth market in soft drinks in most of the developed economies in 2008 was sports and energy drinks, despite the price premiums demanded. This has probably resulted from a number of factors, including high levels of product and promotional activity, but also a growing recognition of the potential benefits of these drinks to those with hectic lifestyles and high stress levels. Coca-Cola's Relentless was the fastest growing brand in the UK, with sales more than doubling to nearly ₤40m during 2008. |
| AYPKudoZ activityQuestions: 345 ( 4 open) ( 1 without valid answers) ( 44 closed without grading) Answers: 1442
| Local time: 09:33
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| | Russian translation:более высокие цены по сравнению с другими видами напитков | Explanation:
Не знаю, на какую аудиторию рассчитан текст, но если на широкую, то я бы не стал писать "премиальных наценок" и прочих "ценовых премий", а написал бы понятным человеческим языком:
"... несмотря на более высокие цены по сравнению с другими видами безалкогольных напитков".
Ведь что такое "ценовая премия"? Это сумма, на которую цена одного товара превышает цену другого, с которым сравнивают первый. "Другой" может быть тем же товаром у другого поставщика, а может быть прямым аналогом или заменителем первого. Может быть, в принципе, и произвольно выбранным товаром. Просто для сравнения. |
| Selected response from:
Denis Kiselev
Russian Federation
Local time: 11:33
| Grading comment спасибо всем
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