close the perception gap
Russian translation: заполнить пробел в восприятии
| 09:46 Jun 27, 2004 |
| English to Russian translations [PRO] Marketing - Marketing / Market Research | ||||
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|  Selected response from: Vladimir Chumak Australia Local time: 22:16 | |||
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Answers
17 mins confidence: 
сглаживая тем самым восприятие соотношения "качество / упаковка" компании Explanation: производители улучшили качество и упаковку товара, сглаживая тем самым восприятие соотношения "качество / упаковка" компании |
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1 hr confidence:
заполнить пробел в восприятии Explanation: ... заполнив (устранив) тем самым пробел в восприятии компании... |
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2 hrs confidence:
...положив конец отсутствию положительного представления Explanation: --- |
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4 hrs confidence: peer agreement (net): +1
peer agreement (net): +1таким образом повысив имидж компании Explanation: perception gap в данном контексте - это различие между тем, как потребители воспринимают товар и тем, как компания хотела бы, чтобы ее товар воспринимали. Устранив это различие, компания тем самым повысила свой имидж и рейтинг своих товаров на рынке. The Perception Gap is the accumulation of a series of gaps in all areas supporting the delivery of the product or core services. It can be seen that these areas often involve different departments, making a whole-organization approach essential for best results. Shortcomings in these areas can, respectively, result in an understanding gap, i.e., not knowing what's important to customers. Second, there is the service design gap or the arithmetic difference between customers' expectation and their perception of the developed service core. The biggest, most unpredictable challenge before Detroit’s automakers is changing the perception that their cars and trucks are second best, even if they increasingly may not be. http://www.detnews.com/2004/insiders/0402/07/a01-29444.htm http://www.cinstmarketing.ca/publications/v2i2/v2i2customers... |
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