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at hip

Russian translation: см.

19:07 Jul 6, 2009

English to Russian translations [PRO]
Tech/Engineering - Media / Multimedia

English term or phrase: at hip

Ford of Europe has launched "Find It" a 3D interactive advergame for mobile phones to promote its new Ford Ka - a car that is aimed at hip 20 somethings who aren't plugged in to traditional media and advertising channels. When a camera phone is pointed at stickers that are distributed through bars, clubs, fashion boutiques, universities and at music clubs, the phone then displays a 3D image of the Ka.
Tilting the phone to display the Ka at different angles then reveal a secret URL:GoFindIT.net. The Ka ad campaign unspools like an online adventure game, where the user collects clues to advance to the next level. The Ka ad campaign is a scavenger hunt that takes place both in the real world, and in a virtual world, where users discover clues hidden in films, ambient music and photos created exclusively for the campaign.

Lena Kushnerenko KudoZ activity Questions: 246 (4 open) (10 without valid answers) (1 closed without grading) Answers: 0 Ukraine
Local time: 12:13

Russian translation:см.

Explanation:
a car that is aimed at hip 20 somethings who aren't plugged in to traditional media and advertising channels.

машина, которая предназначается для модной молодежи 20 лет,

ИМХО

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Note added at 12 mins (2009-07-06 19:20:01 GMT)
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для модных //хипповых 20-летних

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Note added at 13 mins (2009-07-06 19:20:45 GMT)
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ХИППОВЫЙ - С.И.Ожегов, Н.Ю.Шведова - Толковый словарь русского языка - [ Translate this page ]ХИППОВЫЙ, -ая, -ое (прост.). О внешнем виде, одежда: подчеркнуто небрежный, своим видом бросающий вызов окружающим.
ozhegov.info/?ex=Y&q=ХИППОВЫЙ - Cached - Similar

Selected response from:

Elene P.
Georgia
Local time: 14:13

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

3 +2

см.

Elene P.

4 +1

современный

Igor Boyko

здесь: стильный

Tanami

сверхсовременный

Eric Candle

модные / продвинутые

IAE

Answers

12 mins confidence:

peer agreement (net): +2

см.

Elene P.
Georgia
Local time: 14:13
Native speaker of:

Georgian,

Russian
PRO pts in category: 4

14 mins confidence:

модные / продвинутые

Explanation:
форд "КА" - автомобиль, предназначенный для модных/продвинутых молодых людей (поколения 20-летних)

hip - think "хипповый"

IAE
Austria
Local time: 11:13
Native speaker of:

Russian

1 hr confidence:

peer agreement (net): +1

современный

Explanation:
Думаю, хиппи, дети цветов прошлого века, сейчас не слишком актуальны. Да и во время расцвета их движения производители серийных авто на них не слишком-то ориентировались.
Так с какого перепугу это случится в наши дни?

hip 52 up, 5 down love it hate it

Informed, up to date, fashionable, contemporary, relevant. Being modern in dress, attitude and interests. From "hepi," meaning "well-informed" from the West African language of Wolof.
http://www.urbandictionary.com/define.php?term=hip

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Note added at 1 час (2009-07-06 20:34:07 GMT)
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Прекрасно информированных, дее/платеже-способных, идущих в ногу с жизнью, ну, в общем, Вы поняли.

Igor Boyko
Russian Federation
Local time: 13:13
Specializes in field
Native speaker of:

Russian
PRO pts in category: 27

2 hrs confidence:

сверхсовременный

Explanation:
поколение сверхсовременной молодёжи, перешагнувшей 20-ти летний рубеж (20 somethinbgs)

Eric Candle
United States
Local time: 05:13
Works in field
Native speaker of:

Russian

1 day31 mins confidence:

здесь: стильный

Explanation:
...для стильных молодых людей слегка за 20.

Значение этого слова уже достаточно размыто, чтобы вписаться в любой рекламный контекст=)

Tanami
Russian Federation
Local time: 13:13
Native speaker of:

Russian