Adex.

Russian translation: advertising expenditure

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Adex.
Russian translation:advertising expenditure
Entered by: Igor Boyko

14:15 Aug 8, 2007
English to Russian translations [PRO]
Tech/Engineering - Telecom(munications)
English term or phrase: Adex.
This involves providing users with excellent tools to make their business decisions. For the programme makers and buyers this means being able to evaluate programmes not just by audience size but also by repeat viewing, for example. For the programme scheduler it means being able to look at inheritance from one programme to another and to look at audience flow across channels. For TV sales and agencies it means having a flexible airtime planning tool, reach & frequency and Adex.
Sonechko
Ukraine
Local time: 10:37
advertising expenditure
Explanation:
advertising expenditure (ADEX)

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Note added at 4 мин (2007-08-08 14:19:13 GMT)
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http://www.google.com/url?sa=t&ct=res&cd=10&url=http://www.s...

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Note added at 5 мин (2007-08-08 14:20:23 GMT)
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Т.е. расходы на рекламу
Selected response from:

Igor Boyko
Russian Federation
Local time: 10:37
Grading comment
Спасибо
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2advertising expenditure
Igor Boyko
3 +1AdEx - автоматизированная платформа управления рекламой
Intrada


  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
adex.
advertising expenditure


Explanation:
advertising expenditure (ADEX)

--------------------------------------------------
Note added at 4 мин (2007-08-08 14:19:13 GMT)
--------------------------------------------------

http://www.google.com/url?sa=t&ct=res&cd=10&url=http://www.s...

--------------------------------------------------
Note added at 5 мин (2007-08-08 14:20:23 GMT)
--------------------------------------------------

Т.е. расходы на рекламу

Igor Boyko
Russian Federation
Local time: 10:37
Native speaker of: Native in RussianRussian
PRO pts in category: 93
Grading comment
Спасибо

Peer comments on this answer (and responses from the answerer)
agree  Alexander Onishko
47 mins
  -> Спасибо, Александр!

agree  Mark Berelekhis
56 mins
  -> Спасибо, Марк!
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
adex.
AdEx - автоматизированная платформа управления рекламой


Explanation:
Flycast's AdExchange (AdEx) system, a proprietary automated advertising management platform, analyzes response rates across the network. AdEx facilitates the simultaneous processing and management of millions of advertising transactions.
http://sec.edgar-online.com/1999/04/30/16/0000898430-99-0017...

Компания Registratura.ru заявила о выпуске первой российской автоматизированной системы управления контекстной рекламой.. 11 июля компания Registratura.ru ...
re-port.ru/press/3188/ - 30k

Intrada
Local time: 10:37
Native speaker of: Native in RussianRussian
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  Victor Sidelnikov
2 hrs
  -> Спасибо, Виктор!
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