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English to Spanish translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:super
Do you know what is an ad super?
This is the context:
Tracy: Safe enough to use every day. It gently breaks up stains to help get your teeth their whitest. [Video behind Tracy: a circle with enlarged, animated “stain” molecules dispersing. Super: SIMULATION OF STAIN BREAKUP]
Man #2: Not better than my XXXX.
Tracy: The truth is, even XXXX can’t beat YYYY. In fact it’s clinically proven to whiten better than ZZZZ. [Super: BASED ON CLINICAL TESTS]
The parity claim against XXXX in this particular ad im-mediately precedes the superiority claim against regular yyyy; there is a simultaneous, clear SUPER explaining that both of these claims were “based on clinical tests,” and these relative whitening capacities are presented in the middle of an ad that also ...