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17:52 Mar 23, 2007 |
English to Spanish translations [PRO] Bus/Financial - Advertising / Public Relations / Market Research | |||||||
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Summary of answers provided | ||||
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3 +2 | laddering |
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5 | Técnica de laderring (escalamiento) |
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4 | método o técnica de encadenamiento |
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método o técnica de encadenamiento Explanation: . |
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laddering Explanation: Se utiliza en más dominios (médico, farmaceútico, Internet, etc), pero para MR es usa el término inglés: "Laddering Indagación sistemática que permite identificar las relaciones entre los atributos del producto-concepto, las aspiraciones que éste satisface en el ..." (www.esmefar.com/esmefar2006/contenidosmt/est_cualitativos.p... www.eada.edu/formacio/programaTemari-page.html?activitatID=... www.estimesa.com/noticias.php?id=1 www.giaa.inf.uc3m.es/docencia/archivos/iconoc/tema3.pdf |
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8 hrs confidence:
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