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tone of voice

Spanish translation: tono de comunicación


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:tone of voice
Spanish translation:tono de comunicación
Entered by: Laura Rodriguez
Options:
- Contribute to this entry
- Include in personal glossary

14:41 Jul 8, 2011
English to Spanish translations [PRO]
Bus/Financial - Advertising / Public Relations / Branding/Marketing
English term or phrase: tone of voice
Hola,
no tengo demasiado contexto, ya que se trata del título de un apartado. Entiendo que es "tono de voz", pero se refiere al de la empresa, como a la filosofía empresarial o algo similar.

Ejemplo de la web:
Specialist in creating and developing brand's tone of voice, as well as brand communication and PR projects, in Spanish and always from a branding ...

Muchas gracias
Laura Rodriguez
Local time: 22:51
tono de comunicación
Explanation:
Mi sugerencia:
el tono de comunicación de la marca: humorístico, formal, directo, indirecto, racional, emotivo. etc.
Selected response from:

isabel murillo
Local time: 22:51
Grading comment
Muchas gracias, Isabel.
4 KudoZ points were awarded for this answer



Summary of answers provided
5El carácter de la marca y la manera de que hacen los negocios
JenniferBurgoon
4 +1tono de comunicación
isabel murillo
4 +1estilo
Silvia Vallejo
4estrategia/filosofía/política empresarial
Susie Miles
4(the brand's) philosophy
eski
4tono del discurso
Erika Pacheco
3personalidad/caráctercgowar


  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
estilo


Explanation:
"El estilo de la marca", diría yo, es una opción.

Saludos

Silvia Vallejo
Spain
Local time: 22:51
Works in field
Native speaker of: Native in SpanishSpanish, Native in CatalanCatalan
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Marimar Novoa
2 hrs
  -> muchas gracias, Marimar
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8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
tono de comunicación


Explanation:
Mi sugerencia:
el tono de comunicación de la marca: humorístico, formal, directo, indirecto, racional, emotivo. etc.

isabel murillo
Local time: 22:51
Specializes in field
Native speaker of: Native in CatalanCatalan, Native in SpanishSpanish
PRO pts in category: 12
Grading comment
Muchas gracias, Isabel.

Peer comments on this answer (and responses from the answerer)
agree  Estefania Bosch
4 days
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17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
personalidad/carácter


Explanation:
Se refiere a la consistencia del material escrito. Creo que personalidad es una buena definición.

http://www.abccopywriting.com/blog/2010/08/31/tone-of-voice-...

cgowar
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 28
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
tono del discurso


Explanation:
Pienso que se refiere al discurso o mensaje que empleará la empresa en su estrategia comunicativa.


    Reference: http://translate.google.com.pe/translate?hl=es&langpair=en|e...
    Reference: http://translate.google.com.pe/translate?hl=es&langpair=en|e...
Erika Pacheco
Peru
Local time: 15:51
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 8
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 5/5
El carácter de la marca y la manera de que hacen los negocios


Explanation:
Refiere a cómo se relacionan con los clientes.

JenniferBurgoon
United States
Local time: 16:51
Native speaker of: Native in EnglishEnglish
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
(the brand's) philosophy


Explanation:
(the brand's) philosophy:

6 Jul 2011 – Brand Philosophy - Branding Strategies. Do consumers keep your brand in mind while making buying decisions? Get compete knowledge of brand ...

Brand Philosophy
brandphilosophy.blogspot.com/ - Cached20 Jul 2008 – When launching a new product, a brand/product manager faces a similar dilemma in which I found myself. The whole world staring at you, ...
Adidas, Brand Philosophy, Adidas Shoes, Adidas Original, Adidas ...
fashiongear.fibre2fashion.com/brand-story/adidas/philosophy.asp - CachedAdidas Group Is The Global Leader In The Sporting Goods Industry Living With A Passion To Build A Sporting Lifestyle And Adidas Sport Performance, ...
Brand Philosophy - MISAKI - bijoutier de luxe
www.misaki.com/en/annexes/brand-philosophy.php - CachedBrand Philosophy. Our philosophy and aspiration is to combine the symbolic beauty and perfection of pearls with innovative and creative designs to give our ...
Brand philosophy - JOOP!
www.joop.com/company/en/the-brand-joop/brand-philosophy/ - CachedBrand philosophy. The brand JOOP! JOOP! is a label for confident men and women with a highly developed awareness for style, personality and sex appeal. ...

Saludos
eski :))

eski
Mexico
Local time: 15:51
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 12
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1 day7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
estrategia/filosofía/política empresarial


Explanation:
One more option. Much in relation to Eski's links

Susie Miles
Local time: 17:51
Native speaker of: Native in SpanishSpanish
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