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cooperative advertising

Spanish translation: publicidad cooperativa

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	cooperative advertising
Spanish translation:	publicidad cooperativa
Entered by:	Michael Powers (PhD)

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20:44 Nov 30, 2003

English to Spanish translations [PRO]
Marketing - Advertising / Public Relations / advertising

English term or phrase: cooperative advertising

Hola, entiendo qué significa "cooperative advertising", me gustaría saber si existe un equivalente ya estandarizado en español.
Gracias, Au

(es una de las cláusulas de una Letter of Appointment entre una agencia de publicidad y un cliente)

..."will create and develop cooperative advertising for placement by Client´s distributors or dealers"...

Aurora Humarán KudoZ activity Questions: 1091 (4 open) (2 without valid answers) Answers: 1121 Argentina
Local time: 17:53

publicidad cooperativa

Explanation:
Mike :)

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Note added at 2 mins (2003-11-30 20:46:59 GMT)
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Urrutia. Diccionario de negocios. Editorial Limusa.

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